Moroccanoil CEO Carmen Tal on the Brand's 10 Year Anniversary
5 monthes ago - By Beauty Launchpad
Great business ideas can strike at any moment. For Carmen Tal, founder of Moroccanoil , her “aha moment” happened while sitting in a hairdresser's chair. “After having a terrible color process that severely damaged my hair, I went to a salon in Tel Aviv, Israel, where the stylist applied an argan oil-infused treatment,” she recalls. At the time, the former salon owner and fashion executive was unaware that she had literally struck oil in the desert-but she knew that she had discovered something amazing. “I instantly saw the results,” Tal says. “It was just incredible. I knew this was a...
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