Carol's Daughter Founder Lisa Price Says This One Thing Is The Key Behind The Brand's Success
6 days ago - By Essence
Over the past 25 years, Carol's Daughter has become a household name for naturalistas around the world.
As a pioneer brand in the natural hair care industry, their products have set a high bar for what kinky-curly girls should expect from their products. Especially in a market that often overlooks the needs of Black women.
However, the brand has come a long way from its humble beginnings in Brooklyn, New York. Founder Lisa Price reflected on the process of building her empire during ESSENCE Festival 2018 with ESSENCE beauty director Julee Wilson.
The natural hair care mogul began making...
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