• Here's What Went Down at the Joe Freshgoods x Crown Royal Regal Apple Pop-Up in Chicago

    1 month ago - By Hypebeast

    This past weekend, lovers of sports, fashion and culture descended on Chicago for NBA All Star Weekend. Crown Royal Regal Apple and Windy City native Joe Freshgoods made a stylish splash during the event with the Royal Pop-Up. The activation was curated by the designer and celebrated the launch their collaborative series of limited-edition merch fittingly dubbed Royal Apple Goods. Taking place in Chicago's West Loop, the invite-only pop-up was stocked with everything All Star Weekend attendees needed to look and feel their best. It served as the go-to spot for consumers, media and...
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