• Aveda Celebrates Their 40th Anniversary

    27 days ago - By Beauty Launchpad

    Emilie Branch
    A pioneer of nature-based beauty care, Aveda celebrates 40 years.
    In 40 years, Aveda has made an indelible impact in the world of professional beauty. Founded by Horst Rechelbacher , to say the brand has come a long way is an understatement-Rechelbacher created the first Aveda product in his kitchen sink in Minneapolis. Having spent time in India where he was greatly inspired by Eastern philosophy, Rechelbacher popularized natural beauty through his plant-based product line with a focus on spiritual practice that still defines Aveda to this day.
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