• Spanx Expands into Swimwear

    21 days ago - By WWD

    Spanx, which offers slimming intimates, shapewear, hosiery and apparel for women and men, is expanding into swimwear.
    The company, which was founded in 2000 by Sara Blakely, will launch its first collection of Spanx swimwear on Oct. 25 exclusively on Spanx.com.
    The collection retails from $50 to $178 and will include tops, bottoms and classic one pieces, in addition to a transformation swim tube with UPF 50 protection and quick-drying technology.
    The tops include a swim bra, with adjustable, convertible straps that can be worn two ways. It is available in bra sizing, 32B, 34 A-D, 36 B-D...
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