Planet Blue Founder Parts Ways With Firm to Start Blu Lux
2 monthes ago - By WWD
LOS ANGELES - Malibu specialty retailer Planet Blue's founder and former creative director Ling-Su Chinn has left the firm as she turns her focus to building a new direct-to-consumer brand.
The line, called Blu Lux, is expected to see the first collection roll out Jan. 30.
“I am incredibly excited to go back to being laser focused on one thing: designing the brand that captures and represents the authenticity of West Coast fashion,” Chinn, who started the business more than 20 years ago, said in an email. “Planet Blue grew to such a size that I spent more time working on the challenges...
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