• MeUndies Shifts Selling Model

    19 days ago - By WWD

    MeUndies wants to make the underwear buying experience less transactional.
    The California-based underwear brand, which was founded in 2011, started out as a subscription-based service that sent shoppers underwear as often as they preferred and allowed shoppers to purchase underwear a la carte on its e-commerce site. But now they are moving away from subscription and focusing on memberships.
    “We don't want to become a commodity,” said Courtney Simons, head of brand marketing at MeUndies, who previously worked at Nike. “We want to enhance the relationship with the consumer who is looking for...
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