Lunya's Rx for Sweet Dreams: Comfy Sleepwear
5 monthes ago - By WWD
Lunya, which believes that sleepwear is the most underestimated part of a woman's wardrobe, on Thursday opened a 2,500-square-foot store at 255 Elizabeth Street in Manhattan's NoLIta - the brand's first New York store, and second brick-and-mortar location after an inaugural unit in Santa Monica.
Ashley Merrill launched Lunya out of frustration over a lack of comfortable sleepwear. Merrill did what other women in the same situation do, she wore her husband's T-shirts and briefs to bed. “There was lingerie, and that was it,” she said, noting that she's not a froufrou type of woman. “I ended...
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