Lululemon Introduces Lightweight Bra for Day and Night
2 monthes ago - By WWD
Lululemon continues to build out its bra assortment.
The activewear brand is launching the Like Nothing Bra, a style that they've worked on for more than four years in Lululemon's research and development lab, Whitespace. While surveying women, Lululemon found that women wanted to feel “better than naked” in their bra.
“We started doing research on bras about four years ago. We wanted to get to the heart at how women want to feel in their sports bra,” said Alexandra Plante, director of Innovation Management at Lululemon's in-house R&D hub, Whitespace. “So many women feel like they have to...
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