Lenoir Aims for Female-Centric Lingerie
3 monthes ago - By WWD
Kristin Prim is only 24, but she's spent the last few years avidly collecting lingerie and getting a deep understanding of the market.
“I was having a hard time finding pieces that I wanted to consistently buy and I saw a gap in the market for items that were elevated and luxurious and sensual,” said Prim, who founded Prim Magazine, a fashion publication, when she was 13. “I knew that if I had this problem, there were a lot of women out there like me who wanted to see that, so I decided to put that out there with Lenoir.
According to Prim, Lenoir is a direct-to-consumer lingerie brand...
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