Lawless Beauty Expands Color Cosmetics Line
9 days ago - By WWD
Lawless Beauty is expanding its color cosmetics line with foundation.
The all-natural, prestige quality color cosmetics line launched in October with a collection of eight liquid lipsticks. Now founder and chief executive officer Annie Lawless is adding a full-coverage, silicon-free foundation, called Woke Up Like This Flawless Finish Foundation, to her product lineup.
“I started with the lips, but my intention has been to have a full range of makeup,” said Lawless, who also cofounded Suja Juice. “It's been incredible to see the responses , the excitement over clean beauty and how many...
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