Influence Peddler: Jeanne Damas on Turning Rouge Into a Lifestyle Brand
8 days ago - By WWD
LONDON - With 1 million followers on Instagram and a distinctly Parisian look - which often includes a messy bob, red lipstick and slip dresses galore - Jeanne Damas is a powerful force on social media.
Outside her work as a model and influencer, Damas has big ambitions for her clothing label, Rouge, which started as an online, direct-to-consumer brand for the women following her on Instagram. It has evolved into a fully fledged lifestyle house, with a new cosmetics range - and a foray into retail - set for 2019.
Both the personal brand and clothing label have been built around the...
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