• How Body-inclusive Underwear Ads Impact Brands, Consumers and Models

    12 days ago - By WWD

    Instead of enlisting a cadre of women who mostly look alike with wind-tousled hair, long torsos and perfectly upright breasts, Rihanna, who launched her lingerie line with TechStyle this past May, selected a cornucopia of women to model her bras, undies, teddies and bodysuits. On the Savage x Fenty e-commerce site thighs touch, back fat exists and darker skin tones matter. And instead of categorizing women by body type, she's mixed them all together to create a beautiful tableau.
    “The women in the campaign come across as sexy but not objectified,” said Lulu Bonfils, an 18-year-old model...
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