• Express Re-ups NBA Partnership, Adds Licensed Collection

    2 monthes ago - By WWD

    Express Inc. sees its partnership with the NBA as a slam dunk.
    The retailer has expanded its multiyear agreement with the NBA that began in the 2017-18 season to introduce a collection of licensed apparel that will bow stores and online in November. The line will start off with men's graphic Ts and fleece items before expanding into categories such as blazers, dress pants, dress shirts, ties and underwear in 2019. Also next year, the retailer will introduce a corresponding women's collection.
    “Our partnership this year will introduce our first fully licensed collection with graphic Ts and...
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