Experience Matters: Floral Street's London Flower Bomb
4 monthes ago - By WWD
LONDON - Spritz-and-sell tactics may be the norm in department stores, duty-free shops and some specialist retailers but Michelle Feeney, a former Estée Lauder Cos. Inc. and PZ Cussons executive and founder and owner of the indie fragrance brand Floral Street, is having none of it.
The beauty industry marketer-turned-entrepreneur believes there are swathes of women who are as curious about fragrance as they are about fine wine, exotic tea or artisanal cheese, and want to study and research before they purchase and make their decisions based on more than just a name or a sexy ad...
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