• Chantelle Rethinks Lingerie Marketing

    2 monthes ago - By WWD

    Chantelle has a new brand identity.
    The French lingerie brand has hired Renaud Cambuzat, a French fashion photographer, as chief creative officer, a newly created position. Cambuzat has been tasked with rethinking what lingerie and underwear marketing for a 142-year-old brand should look like.
    “As lingerie-makers, we do have the responsibility in how we portray women,” Cambuza said. “We want to redefine how lingerie is portrayed and how women buy it. We don't want to speak for them. They can speak for themselves much. We want to speak to her on different levels and reflect her...
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