• Caboodles Re-Brands, Partners With Simone Biles

    9 days ago - By WWD

    The brand behind the cult-favorite beauty box of the Eighties and Nineties is getting a makeover.
    Caboodles, the accessories brand best known for its colorful boxes used to organize beauty products and jewelry, is undergoing a re-brand to give the 30-year-old label a refresh. In addition to updating the original boxes with new colors and designs, the re-brand consists of two main collection expansions, one called Life & Style and the other called Active by Simone Biles.
    Caboodles ‘On the Go Girl' Box.
    Fairooz Imaging
    “I grew up with the brand and my parents used to give me cases for...
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