Adidas's New Capsule is Focused on Sports Bras
2 monthes ago - By WWD
NEW YORK - Adidas is hoping to further its reach with women by launching a new capsule collection that is centered around the sports bra.
The Germany-based sports brand on Tuesday introduced the limited-edition Statement Collection, which features a print inspired by Stella McCartney and ambassadors Karlie Kloss, Hannah Bronfman, Shay Mitchell, Dua Lipa and Garbine Muguruza in the marketing campaign.
In an event here Tuesday morning, Kloss - wearing a big, shiny diamond ring from new husband, Josh Kushner - joined Bronfman and Adidas executives in a panel discussion to talk about the...
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