• 'It's not like Trinny and Susannah' - John Lewis turns to personal stylists

    19 days ago - By The Guardian

    Store's new army of stylists generate up to 20% of clothing sales as high street sells ‘experiences' to beat the gloom It's one of this season's biggest trends but it's not animal print or cycling shorts: high street fashion retailers are hiring armies of personal stylists to give shoppers the VIP treatment as they battle the slump in clothing sales. “There is still a bit of a stigma from back in the day when Trinny and Susannah and Gok Wan would strip you off and make you stand in front a mirror in your bra and knickers,” says Lucy Knight, one of the 140 stylists now employed to help...
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