• Brands at CurveNY Focus on Elevating Basics

    6 monthes ago - By WWD

    Customers want it all according to brands and retailers at CurveNY, which took place at the Jacob K. Javits Convention Center last week in New York.
    The prevailing theme is that shoppers want to feel comfortable, but still feel supported and fashionable. Brands are fulfilling this demand by creating unfussy bras, underwear and lingerie that is basic, but special.
    Elila, a plus-size intimates brand, showed a molded, strapless longline bra that didn't have any exterior seams, a bra with tulip embroidery, and a bra made from stretch lace. Elila's collection retails around $50 to $80.
    “We are...
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