• Rudi Gernreich Label Relaunches With Knitwear, Swimwear and Artist-Inspired Collaboration

    2 monthes ago - By WWD

    As a designer and an individual, Rudi Gernreich was directional to the nth degree and now with that same spirit his signature label has relaunched.
    The name may not resonate with many Millennials but his ethos is in line with cultural trends. Gender fluidity, body-consciousness, sportswear-as-streetwear, artist collaborations, social activism marketing and empowering designs were engrained in his work. In the Sixties, shoppers were introduced to the thong, the topless swimsuit, the “no-bra bra,” the jersey knit dress, cutout designs, PVC clothing and patterned hosiery. A four-time Coty...
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