Victoria's Secret Hires New CEO, Promises to Bring Back Swimwear
21 days ago - By Teen Vogue
Victoria's Secret has announced John Mehas as the new CEO. They also have promised to bring back swimwear.
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Victoria's Secret to relaunch swimwear
21 days ago - By Fashion United
Struggling lingerie brand Victoria's Secret is bringing back its swimwear range, discontinued in 2016. Stuart Burgdoerfer, CEO of the label's parent company, L Brands, said in an earnings call that swimsuits will be relaunched in the spring of 2019.
But swimwear is not the only product category Victoria's Secret will go back to. “We're going to be entering some other exited categories”, added Burgdoerfer. “We're already begun marketing and selling boots, for example, but also eyewear and other licensed businesses”.
The news comes just days after the appointment of a new CEO for the brand...
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