• Victoria's Secret Is Bringing Back Swimwear

    6 monthes ago - By WWD

    Swimwear is returning to Victoria's Secret.
    After a three-year vacation, the retailer said it would bring swimsuits back to Victoria's Secret in the spring as part of a broader reevaluation of its business that will also have it looking at store closures as a new leader, John Mehas, heads toward the corner office.
    The move back into swimwear is an attempt to win back shoppers in a formerly $525 million business and to increase traffic in stores and online. Victoria's Secret will also add items like Ugg boots, eyewear and other licensed brands to its stores and web site.
    The lingerie...
    Read more ...