• Why Are Advertisers Still Trying to Make “Beach Bodies” a Thing?

    2 monthes ago - By Flare

    (eslauriers using Yves Rocher for P1M.ca. Hair: Ronnie Tremblay using Dyson for P1M.ca.)
    It happens every June; the signs start to pop up around every corner on my daily commute. Written in pink all-caps, adorned with flowers and exclamation marks, the ads for gyms, wax bars and cosmetic surgery clinics scream at me: “SUMMER IS HERE! GET YOUR BEACH BODY READY!” Ugh.
    The misogynistic, old-fashioned, closed-minded idea that we need to lose weight according to the season is bullshit. It makes me so angry that it actually takes everything in me not to grab a Sharpie and “edit” these signs...
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