ThirdLove Explores Pop-up Activations
3 monthes ago - By WWD
ThirdLove is testing brick-and-mortar activations.
The intimate apparel start-up, which was founded by former Google executive Heidi Zak and her husband Dave Spector in 2013, teamed with Living Beyond Breast Cancer, a nonprofit organization, and Genetech, a biotech company, on the Not One Type Studio, which was open for one day.
Located at 579 Broadway, just a few stores from Victoria's Secret, the Not One Type Studio offered a very different bra-buying experience. Customers were greeted with columns covered with matching bras before walking into a larger space that featured illustrations...
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