• ThirdLove Explores Pop-up Activations

    3 monthes ago - By WWD

    ThirdLove is testing brick-and-mortar activations.
    The intimate apparel start-up, which was founded by former Google executive Heidi Zak and her husband Dave Spector in 2013, teamed with Living Beyond Breast Cancer, a nonprofit organization, and Genetech, a biotech company, on the Not One Type Studio, which was open for one day.
    Located at 579 Broadway, just a few stores from Victoria's Secret, the Not One Type Studio offered a very different bra-buying experience. Customers were greeted with columns covered with matching bras before walking into a larger space that featured illustrations...
    Read more ...