• Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers'

    4 days ago - By WWD

    Brand-tailored pop-ups and industry expert panelists led the “WWD x Samsung Style Dimension,” a two-day event underscoring immersive consumer experiences and the blending of beauty, fashion and technology. The event took place at Samsung 837 in New York on Sept. 6 and 7. Style Dimension was held in partnership with Samsung and The Estée Lauder Cos. Inc.
    For the first time, Style Dimension was shoppable: Attendees could purchase products across all featured beauty brands and interact with pop-ups powered by Samsung's technologies. Inspired by the “experience economy” that drives consumers...
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  • Style Dimension Panelists Talk Brand DNA, Education, Industry Careers

    4 days ago - By WWD

    Style Dimension's two-day event at Samsung 837 in New York homed in on brand authenticity, as well as in-depth discussions surrounding education, career advice and personal experiences in the industry.
    During a session on career paths, Nicholas Kunz, cofounder or Nicholas K, and Torsten Hochstetter, global creative director at Puma, divulged the secret sauce for success: use one's passion for fashion to make well-designed products that meet - and exceeds - the demands of consumers. The Polimoda alumni also cited the importance of using technology and social media as well as being open to...
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