• Size inclusivity has yet to make waves in activewear

    2 days ago - By Fashion United

    Size inclusivity in womenswear apparel is expanding, yet the growing activewear sector still seems to be behind the curve, despite its growth. As the so-called “Goop effect” brought on by Gwyneth
    Paltrow's lifestyle site piqued consumer interest in discovering wellness trends and health-focused options, the activewear market has grown to now represent 22 percent of the apparel industry's sales, according to research from the NPD Group.
    Brands in the size-inclusive market haven't neglected to take part in the athletic wear trend, as American brands in the sector increased their activewear...
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