• PUMA Adopts a Scientific Approach to Launch Retro PUMA Cell Venom Sneaker

    3 days ago - By Hypebeast

    One of PUMA 's most enduring sneaker designs, the PUMA Cell Venom , has been relaunched in time to tap into the current zeitgeist of unapologetic, '90s inspired sneakers. Coming out of the archives, the PUMA Cell Venom features chunky stylings and, pre-millennium design tropes such as an exaggerated air pocket, dashes of neon within the colorway, and intertwining fabrics on the upper.
    To launch the sneaker in London, PUMA has opened a one day conceptual pop-up space where guests were able to explore a clinical lab environment, complete with bubbling test tubes, robot assistants and...
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