• How the push-up bra fell flat: the rise of quiet cleavage

    26 days ago - By The Guardian

    Profits are plunging at Victoria's Secret as a proudly bra-less look takes hold. The most fashionable boobs are now no longer in your face Victoria's Secret has a whole bunch of problems right now. Last week's New York fashion show has been overshadowed by comments made by its boss, Ed Razek , about how it would be inappropriate to cast “transsexuals” in a show “about fantasy”. Profits, sales and market share have all fallen over the past year; most alarmingly, month-by-month breakdown shows the decline growing steeper still. But neither of these are the brand's biggest problem. The real...
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