• Isaia Opens Flagship in Rome

    2 monthes ago - By WWD

    Isaia is setting up shop in the capital of Italy.
    On Friday, the Naples-based luxury men's brand will open its first store in Rome. Located at 68 Via Bocca di Leone, the boutique is the company's third store in its home country, following Milan and Capri. It is located near the base of the city's historic Spanish Steps.
    The 2,152-square-foot store was designed by Ferrari Architetti and decorated with art and artifacts sourced by interior designer Alberta Saladino, including furniture and design features from the Bay of Naples.
    Gianluca Isaia, chief executive officer and third generation of...
    Read more ...

     

  • H&M to Open First Afound Stores in Sweden in June

    2 monthes ago - By WWD

    PARIS - Hennes & Mauritz is opening its first Afound stores in Sweden in June, a discount store that will sell a variety of brands, as the Swedish retailer experiments with formats for engaging with consumers.
    “The idea was to create an innovative marketplace in the off-price sector,” noted Mattias Ekberg, creative director of the brand.
    “Some people might call us an outlet, but our vision is for the customer to experience a style and deal-hunting paradise,” Ekberg added.
    Slow to adapt to the shift of consumers to digital avenues, H&M has been struggling with a decline in business in...
    Read more ...