• H&M Stages See-Now-Buy-Now Fashion Show in Shanghai in Time for Tmall Super Brand Day

    2 monthes ago - By WWD

    H&M'S SUPER DAY: For the first time, H&M dove into Super Brand Day Wednesday on Tmall, one of the leading e-commerce platforms.
    To try to maximize its efforts, H&M China staged a see-now-buy-now H&M Studio A/W 2018 fashion show in Shanghai with some H&M-clad, well-known guests: Model Ju Xiaowen, pop idol Wang Ziyi, actress Rayza and musician and actress Summer. The garments worn by the celebrities sold out within minutes, according to H&M. In total, about 1,000 members of the media, influencers and special guests joined executives and staffers from H&M and Tmall for the runway show. The...
    Read more ...