Gentle Monster & Selfridges Partner on Exclusive Capsule
9 days ago - By Hypebeast
After collaborating with Canadian retailer SSENSE , Seoul's Gentle Monster has now teamed up with London-based store Selfridges for an exclusive capsule and pop-up space. The pop-up store will take place in Selfridges' Corner Shop location, and will be based around the concept of “Traders,” a group of extra-terrestrial creatures created by Gentle Monster.
This concept also continues into the sunglasses themselves, which are conceived as “wearable ornaments” produced by the “Traders.” The pop-up will feature a range of Gentle Monster styles, as well as three colorways of the Afix frame...
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