Prada Honour The Simple Life in Their Latest, Resort 2020 Campaign
26 days ago - By 10 magazine
Category is: Prada realness. Everyone's favourite Italian powerhouse is turning to the simple life to promote the launch of their Cruise 2020 collection. And no, we're not talking about the cult noughties show starring Paris Hilton and Nicole Richie. The simple life according to Miuccia Prada finds the extraordinary in the ordinary, updating the wardrobe staples and turning them into new classics. Lifting the imagery from the static nature of a piece of paper, the photographs are given another life in the form of a floral bouquet wrapper. The campaign is a collaboration of two...
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Prada Takes Over Florists With Resort Ad Campaign
26 days ago - By WWD
SAY IT WITH FLOWERS: Billboards, magazines, web sites, social media - and flower bouquets.
Prada has introduced a new medium to promote its resort 2020 advertising campaign by taking over a selection of florists in key international cities, including Milan, London, Paris, Moscow, New York, Shanghai and Tokyo.
Starting from Thursday, these locations will use paper sheets with images of the campaign to wrap fresh flower bouquets before handing them to customers.
In sync with the overall campaign concept and the inspiration behind the collection presented in New York in May, this marketing...
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