• MSGM: Ready-To-Wear SS19

    26 days ago - By 10 magazine

    “Dream! Dream! Dream!” urged Massimo Giorgetti via Instagram ahead of his today's show for MSGM. And so we dreamt, about a land far, far away where flowers are in bloom all-year round and the sun shines brighter. As soon as the first look of MSGM SS19 walked down the Milan catwalk, we knew it: Massimo makes dreams come true. In more than one way. At time poetic, at others just straight-up shoppable, his latest offering under MSGM continued the dialogue from previous seasons. Youthful silhouettes, pop-y colours and a whole dictionary of desirable fashion. It was all there, for us to indulge...
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  • Prada: Ready-to-Wear SS19

    Prada: Ready-to-Wear SS19

    26 days ago - By 10 magazine

    For Mrs Prada, fashion is a superlative mean of self expression for the wearer but also for the creator. She infuses her collections with meanings. If you don't get the message but love the sweater, no matter what, it's there for those who look. For SS19, Miuccia Prada wanted to reflect the clash of moral and ethical values at the heart of modern culture. “The whole thing for me was to discuss what's happening in the world right now. We have the wish of freedom, liberation and fantasy and on the other side there is extreme conservatism coming,” she said after the show. “I wanted to try to...
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  • Erika Cavallini: Ready-to-Wear SS19

    Erika Cavallini: Ready-to-Wear SS19

    26 days ago - By 10 magazine

    Fresh-faced and draped in layers of earth-toned silk, the Erika Cavallini woman is up early and ready to go. Where? To the end of the world, with such a chic wardrobe. But her first destination is Cadaqués. The sleepy fishing village in the far North-East of Spain served as the main point reference in Cavallini's SS19 collection. But don't expect no fishing nets or nautical stripes. Oh, no. Erika Cavallini is much more intelligent than that. She imagines the Summer in Cadaqués (which also happens to be the name of the collection) as a much more elegant affair - with oversized silk suits...
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  • Emporio Armani: Ready-to-wear & Menswear SS19

    Emporio Armani: Ready-to-wear & Menswear SS19

    26 days ago - By 10 magazine

    There are some things that only Mr Giorgio Armani can do - like close the departures hall at Linate airport so that his 3000 fashion show guests could swan through airport security unhindered by normal travellers. Armani held his show in a vast aircraft hanger - the one with the huge Emporio Armani sign atop, which since it was erected in the eighties is the first thing anyone sees when landing in Milan. After sailing through security, show goers found themselves in the vast hangar where Armani had erected a huge catwalk/concert arena complete with mosh pits and suspended big-screens. It...
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  • Brognano: Ready-to-Wear SS19

    Brognano: Ready-to-Wear SS19

    26 days ago - By 10 magazine

    California surfers meet Sicilian glam gals at Brognano SS19. Bursting in high-drama, yet submerged into a bucket of sun and sand, the collection was about the meeting of two very different cultures that come together in harmony. Thousands of miles apart and even further away in mindsets - it seems like the coasts of Southern Italy and California might just have more in common than just the salty waters. Just ask Nicola Brognano.
    As always, the young Italian designer's designs are overflowing in voluminous tulle, which has now intertwined with some colourful and sporty, surf-ready pieces...
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  • Sportmax: Ready-to-wear SS19

    Sportmax: Ready-to-wear SS19

    26 days ago - By 10 magazine

    Don't let the name fool you. MaxMara's younger, edgier sister might be all about that sporty life, but there's much more to it than just trainers and tracksuits. The opening look of the Sportmax SS19 show kinda said it all. A two-piece suit with bermuda-length trousers and a cropped single-button jacket, both in just the perfect shade of greige. This everything-but-conventional tailored twinset was layered under an oversized nylon hood, worn with a bucket hat and some pretty nifty rope-y flat sandals. As soon as it came out, it reminded everyone that the “sport” part of the name doesn't...
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