• Zegna Joins Tmall Luxury Pavilion

    5 days ago - By WWD

    Ermenegildo Zegna is expanding its reach in China.
    The luxury Italian men's wear brand has opened a digital “flagship” on Tmall Luxury Pavilion in a move that marks Zegna's first online offering in the market outside of its own e-commerce site.
    Zegna was one of the first luxury-goods brands to enter China with the opening of its first store in Beijing in 1991. The country now represents about half of its overall business. At the WWD CEO Summit in October, chief executive officer Ermenegildo Zegna, said: “We used to test new things in this market , but now we test them in China, and if it...
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