• YSL Brings Its Beauty Hotel to SoHo

    27 days ago - By WWD

    The YSL Beauty Hotel is setting up shop in Manhattan's SoHo.
    After a successful Paris pop-up, which saw 2,500 guests, YSL is bringing its Beauty Hotel Stateside for New York Fashion Week. The “immersive, multisensorial” experience is in celebration of Zoë Kravitz as the face of the Black Opium fragrance and is part of a larger strategy to increase brand awareness, according to Verane de Marffy, senior vice president of YSL Beauty Marketing.
    “The brand's really on fire. We're actually up 20 percent year-to-date and this is our fourth year of double-digit growth,” said De Marffy. “One of the...
    Read more ...