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With Relaunch, Jet.com Hopes to Carve Niche With Fashion, Beauty, Grocery and Electronics
2 monthes ago - By WWD
Jet.com today relaunched its brand and web site experience in an effort to offer consumers a unique assortment of brands and differentiated services in an increasingly crowded e-commerce environment - and fashion plays a key part in it.
All this is happening against the backdrop of Jet.com parent Walmart Inc.'s own digital reinvention. The retail giant, which in 2016 acquired Jet.com for $3.3 billion, has been trying to move from its roots as a low-price retailer to attract higher-income consumers with a marketplace and mall of better storefronts populated by the likes of Lord & Taylor and...
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