Victoria's Secret Sales Continue to Disappoint Even Amid Holiday Shopping Season
12 days ago - By WWD
The holidays didn't bring the gift of increased sales to Victoria's Secret.
Instead, the shopping season was marked by reduced revenues both in stores and online for the lingerie brand.
Victoria's Secret's online business fell 6 percent in December. That's on top of a 1 percent drop in sales during the same period last year. Meanwhile, in-store sales dropped 8 percent, on top of a 6 percent decline in December 2017.
Amie Preston, chief investor relations officer for L Brands, the parent company to Victoria's Secret, which also owns Pink and Bath & Body Works, said in a statement that the...
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