• Farfetch adds visual search feature to enhance experience

    4 days ago - By Fashion United

    Farfetch has launched a visual search feature called See It, Snap
    It, Shop It. With the in-app tool, shoppers can upload an image of a product they want, then the app analyzes it and offers either the specific product or a similar style through the Farfetch online retail site.
    With this new tool, Farfetch is aiming to enhance its discovery system and allow shoppers to shop any product they want through the site.
    “Where people look for inspiration is now so varied, we believe it will really help bridge the gap from the point of inspiration... to the point of purchase on Farfetch,” Sara...
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