• Take a First Look at the ALCH Studio x Nike Air Max Plus

    3 days ago - By Hypebeast

    Taking to London Fashion Week: Men's to show off its latest creations, ALCH Studio captured the attention of the sneaker world with an unreleased Nike Air Max Plus collaboration.
    Building its relationship with designer Alexandra Hackett , better known Mini Swoosh , Nike let the designer create three new takes on the popular UK Air Max model. Unveiling a White/Grey, Grey/Black/Red and a Black/Orange colorway, the team-up features reflective striped uppers accented by exaggerated "NIKE" branding on the lateral and medial sides. While contrasting-colored Air units break up the dynamic designs...
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  • Our Best Look yet at the Travis Scott x Air Jordan 4 “Purple”

    Our Best Look yet at the Travis Scott x Air Jordan 4 “Purple”

    3 days ago - By Hypebeast

    Adding on to our previous looks at the Travis Scott x Air Jordan 4 “Purple,” we now have our best look yet at the unreleased sneaker.
    Taken at the recent Cactus Jack Block Party , the new set of images reveal more details found on the sneakers worn by OG Chase B. With a nickname pending, it is not confirmed if the shoe is another take on the "Cactus Jack" AJ4 that released recently. The "Purple" sneaker features a luxe purple suede upper accented by black mesh underlays and black and transparent lace holders. Dark red branding is found throughout the shoe, while a classic Air Jordan 4 sole...
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