Digital: Neely & Chloe Eyes Maintaining Customer Relations During Growth
23 days ago - By WWD
Millennial-targeted accessories brand Neely & Chloe is leveraging the Internet to establish a personal connection with consumers.
Founded two years ago by sisters Chloe and Neely Burch, the handbag, shoe and small leather goods line operates via e-commerce, trunk shows and limited wholesale partnerships.
“A lot of our brand is built around the holes we felt as consumers ourselves. We were young, just out of college, moved to New York and tried to keep up with all the chic girls running around but couldn't figure it out on an entry-level salary - all of the bags we wanted were in the...
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