Diamond Supply Takes Over Jewelry Stores for Nike SB Diamond Dunk Release
2 monthes ago - By WWD
LOS ANGELES - Turns out third time's a charm for Diamond Supply Co.
After two failed attempts to sell its Nike SB Diamond Dunk shoe this past weekend at ComplexCon, it was able to sell the coveted canary yellow colorway and two others Thursday at a pop-up in downtown's Jewelry District.
“Thank, God, there's no problems,” Diamond founder Nick Tershay said at the pop-up Thursday afternoon.
The company looked to offer exclusively the canary yellow colorway, of which there were only 250, during the two-day fashion, food, art and music event. It was to be followed by the planned pop-up offering...
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