• Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

    6 days ago - By Hypebeast

    Born May 29, 1918, Kihachiro Onitsuka founded ASICS in 1949, maintaining an active role in the company until his passing on September 29, 2007. To commemorate what would have been its founder's 100th birthday, the brand is debuting a selection of sunflower-hued gear. The yellow hues reflect both Onitsuka's upbeat temperment and the artwork of Vincent Van Gogh, which Onitsuka was extremely fond of. “Much like sunflowers, he always headed toward the light and this was reflected in his personality and management style," noted Motoi Oyama, chief executive officer of ASICS. The commemorative...
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  • Asics Creates Special Collection for Founder's 100th Birthday

    Asics Creates Special Collection for Founder's 100th Birthday

    6 days ago - By WWD

    Asics is celebrating the 100th birthday of its founder with a special collection - KO100 - that is centered around sunflowers.
    The limited-edition apparel and footwear features a bright red, orange and yellow sunflower pattern that is intended to speak to founder Kihachiro Onitsuka's positive outlook on life and his love of artist Vincent van Gogh.
    Onitsuka, who was born on May 29, 1918 and died on Sept. 29, 2007, founded Asics in 1949 in an effort to build health and happiness in both mind and body, a mission that the company follows to this day.
    As part of the initiative, $10 from the...
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