• Tiffany & Co. Adds Transparency to Diamonds With New ‘Source Initiative'

    2 monthes ago - By WWD

    Tiffany & Co. is looking to set a new paradigm for the diamond industry.
    Today, the jeweler revealed its ‘Diamond Source Initiative' - a new program to promote transparency in diamond retailing. Beginning today, consumers will be privy to the provenance - that being the region or country of origin - of all newly mined registered diamonds exceeding 0.18 carats. Provenance will be shared at the Tiffany & Co. case line, incorporated into the merchandising of its love and engagement display cases.
    In an announcement, Tiffany chief executive officer Alessandro Bogliolo said, “The Diamond Source...
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