• Shudu: Fashion's First Avatar Supermodel?

    6 days ago - By WWD

    In February, Fenty Beauty reposted an Instagram of a South African model named Shudu wearing one of its plush matte lipsticks. The image shows her posing in front of an orange backdrop with her hands touching her head, her manicured fingernails matching the “Saw-C” shade on her lips.
    The picture is undeniably striking - no wonder it got a repost from Rihanna's wildly successful makeup brand - and as it began to draw interest, a game-changing piece of news was unearthed: Shudu isn't human.
    The notion of an avatar is commonplace among gamers - think “Mario Kart,” which was released in 1992...
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