• Joya Implements ‘Quick Strike' Launch Strategy

    1 month ago - By WWD

    Joya is disrupting the traditional beauty launch model.
    The fragrance brand and design studio is implementing a new “quick strike” launch strategy similar to models used by many streetwear brands like Supreme, which drops new merchandise every Thursday, to release a slew of collaborations with artists, designers and film production companies, among others, from now until early next year.
    “The idea is to reinforce our ownership of scent collaborations and push them forward by talking to the end customer and show the scope and breadth of what we can do,” said Frederick Bouchardy, founder of...
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