Jennifer Fisher Switches to See-Now-Buy-Now Model
2 monthes ago - By WWD
Jennifer Fisher is in remix mode once again.
Today, the jewelry designer and entrepreneur will reveal her first buy-now-see-now collection of fashion jewelry. In doing so, Fisher has recalled much of her wholesale business to focus on a direct-to-consumer model.
During previous fashion weeks Fisher would reveal her new costume jewelry collections on Instagram, rather than with a runway show or presentation. She noticed that “the customers on Instagram immediately wanted to buy the product. The second you put something up on social media - people want to buy it then, they don't want to...
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