Onia to launch footwear
9 days ago - By Fashion United
Onia, the New York-based travel and swimwear brand, recently launched a collaboration with influencer Danielle Bernstein of WeWoreWhat. Undoubtedly a smash hit, the collaboration generated 250,000 dollars in sales within the first 48 hours, with 70 percent of the collection selling through on
Onia's own eCommerce site.
On the heels of the success of the collaboration, the brand has decided to tap into the men's footwear category next which will be launching June 15.
"Our customers look to us as an all-encompassing brand when it comes to their everyday wardrobes, so adding footwear into the...
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