Creed Expands Women's Offerings With New Scent and Digital Strategy
8 days ago - By WWD
The House of Creed is making its play for Millennial women.
Known for its cult best-selling men's fragrance Aventus, Creed, which is more than 255 years old, is releasing a perfume for women called Floralie. The scent, an homage to Creed's 20-plus-year partnership with Neiman Marcus, is part of the house's strategy to expand its women's fragrance division. It also comes with a digital storytelling series geared toward a younger, more social media savvy consumer.
“We're trying to get more in the women's world,” said Thomas Saujet, cofounder and president of International Cosmetics and...
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