• BCBG in Growth Mode Again Under Marquee Brands

    5 monthes ago - By WWD

    Nearly a year after taking control of BCBG Max Azria, Marquee Brands has moved quickly to revamp the brand lines and expand their product offerings.
    Michael DeVirgilio, Marquee's president, said the brand management firm hired Diane Bekhor as senior vice president for the BCBG Group. She has oversight for the core business, the retail and concession components, and for category expansions for BCBG Max Azria, BCBGeneration and BCBG Girls.
    Bekhor's background is in luxury, starting her career at Louis Vuitton before moving on to Ralph Lauren, Bergdorf Goodman and Jimmy Choo.
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